ATS Consulting
I was recommended to ATS Management by a previous client. ATS requested a website redesign which included their preset colors, along with a new set of icons that were provided.
My Role:
Freelance UX/UI Designer
Tools Used:
Zoom, Figma, Wix
Responsibilities:
Client Interviews (Discovery), Competitive Analysis, Wireframing, Prototyping, Visual Design, WIX Builder
Client Interviews (Discovery), Competitive Analysis, Wireframing, Prototyping, Visual Design, WIX Builder
DISCOVERY & WIREFRAMING
The first step I took with this Client was to host a discovery session. The Client previously outlined a broad overview of what they were looking for, however I felt it would be beneficial to understand the full scope of the project.
There were two primary themes that ATS wanted to focus this project:
Contemporary - the goal was to give the site a “face lift” by incorporating more buttons, icons and stock images.
SUMMARY
Conventional - Keeping the site in line with what the founders and managing partners have built while innovating the brand.
Once I understood the scope of what the Client desired, I conducted an internal competitive audit and developed my mid-fidelity wireframes.
MID-FIDELITY WIREFRAMES
DESIGN & RESULTS
DESIGN SUMMARY
STYLE GUIDE
LOGO
Full Logo
Icon Logo
Text Logo
COLOR PALETTE
Once I successfully completed the mid fidelity wireframes, I presented them to the client and they were thrilled with the results. With their approval I moved forward with establishing the style guide.
ATS provided the logo and the icons they wanted to incorporate within the site. With the style guide successfully completed, I began designing the high fidelity wireframes. I transformed the site from a legacy website to a contemporary and conventional experience.
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BUTTON
ICONOGRAPHY
TYPOGRAPHY
Heading 1
DINOT | Bold| 24
DINOT | Bold| 20
Heading 2
DINOT| Regular | 16
Body
LEGACY WEBSITE
HOME
SERVICES LIST VIEW
SERVICES DETAIL VIEW
UPDATED WEBSITE
NEWLY ADDED | OUR TEAM PAGE
HOME
INNOVATED SERVICES CAROUSEL
CAROUSEL | DETAIL VIEW
CLOSING NOTES
I thoroughly enjoyed this project. The Client was completely satisfied with the work, and I have been contracted three more times after this project to consult and provide ongoing updates.
"Thank you so much Michael. We can’t thank you enough. Really appreciate all the work you have put on this website. Looks fantastic!"
Lou Sylaj - Founder & CEO